A Modern Belle Going to the Rooms at Bath

This is the first of five prints that Gillray published in the first three months of 1796 satirizing women's fashions. Others include Ladies Dress, As It Soon Will Be (January 20), The Fashionable Mamma, or the Convenience of Modern Dress (February 13), La Belle Espagnole, ou la Doublure de Madame Tallien (February 25) and Lady Godina's Rout, or Peepin Tom Spying Out Old Pope Joan. (March 12). In this case he attacks the absurd height of the plumes women were wearing as head dresses.

A Modern Belle Going to the Rooms at Bath

A Modern Belle Going to the Rooms at Bath [January 13, 1796]
© Trustees of the British Museum

This was not the first time, high head-dresses had been in fashion and were accordingly satirized in caricature. During the "macaroni craze in the 1770's, both men and women sometimes wore wigs of enormous size like those featured in Hieronymus Grimm's Is This my Daughter Ann? (1774) and The Preposterous Head Dress, or the Featherd Lady (1776) by Matthias Darly. But Gillray is most likely to have remembered and been influenced by another Darly print, this one from 1772, The Ladies Ridicule, which like his, shows a lady in a sedan chair.

The Ladies Ridicule

M. Darly, The Ladies Ridicule [July 17, 1772]
© Trustees of the British Museum

But as usual, when Gillray arrives late to an idea or a story, he invariably crushes the competition with his design. In this case, the first thing he does is to change the orientation from landscape to portrait thereby increasing the sense of height. Then he makes the legs of the chair men more believable—like they are really bearing the weight of the sedan chair. He adds a cobbestone street and a tall background building, with black sooty smoke pouring from the chimneys providing another reason why the lady's plume might need protection. And finally he makes each figure in the print thoroughly individualized, including the stupid, bulbous-nosed rear chair man, the beautiful and demure young lady with her fan, and the clearly disgruntled chair man in the lead.

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